Into the work / 04

Independent concept study / Identity and commerce

Vale Botanics

An identity and commerce concept for imagined botanical goods, presented with the calm of an apothecary.

Moss and pale lichen growing across deeply textured forest bark
Fable & FormProject folio
The work
Identity and commerce
Year
2026
Status
Concept study

An independent exploration of design and direction.

01 / The starting point

A story worth
giving form.

The imagined brief centres on tinctures and teas made in short runs. The concept keeps the catalogue readable and the brand quiet: ingredients first, clear product information, and packaging shown as objects on a dark surface.

02 / The design language

The details
make the
difference.

  1. 01

    A dark interface, close to the bottles themselves, with ivory type and a single copper rule.

  2. 02

    Each product leads with what is in the bottle, then how to use it, then the price.

  3. 03

    The shop direction prioritises clear product information and navigation on a phone.

03 / The finished form

An idea,
made tangible.

A visual identity study and a commerce site: shop, journal, and a plain ingredients index. Concept project.

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Agentic SA

Completed / Website design & development