Into the work / 03

Independent concept study / Brand and website

Hearth & Kiln

A brand and website concept for an imagined ceramics studio, shaped around the care of making by hand.

Handmade vessels and natural objects arranged on a dark timber worktable
Fable & FormProject folio
The work
Brand and website
Year
2026
Status
Concept study

An independent exploration of design and direction.

01 / The starting point

A story worth
giving form.

The imagined brief is for a small ceramics studio that sells slowly and writes occasionally. Rather than a marketplace template or a feed of every mug, the concept is a room: current work, notes on the making, and a way to enquire about a piece.

02 / The design language

The details
make the
difference.

  1. 01

    Objects are photographed on dark timber so the clay stays warm against the interface.

  2. 02

    Pages are few. A journal sits beside the work, because the studio’s voice is part of the brand.

  3. 03

    One-off pieces are enquiries. A simple checkout appears only where an edition repeats.

03 / The finished form

An idea,
made tangible.

A short identity — wordmark, one clay accent used sparingly — and a website with collection, journal, and visit pages. Concept project.

Turn to the next project

Vale Botanics

Concept study / Identity and commerce